Executive Chair Bill Ford recently expressed “confidence” in CEO Jim Farley. That means things in Dearborn are dire.
Right now should be a great time for the Blue Oval. Back in 2018, the company streamlined its stable, and culled its lineup of unprofitable cars. Then, the long-awaited
Bronco debuted to near-hysterical acclaim, and as demand has shown, even branding an
all-electric crossover as a Mustang didn’t blow up in its face.
But it is not a great time for Ford. Because Ford simply can’t stop screwing up.
To illustrate just how bad things are, Executive Chair Bill Ford recently told our friends at
Automotive News that “he still has full confidence” that CEO Jim Farley is the right guy to steer the ship. Now, for those not familiar with American corporate speak? A vote of confidence isn’t the kind of thing that’s voiced when things are going well.
When Ford’s ship will stop taking on water is anyone’s guess. Although they are making moves to improve quality control and ramp up production for popular models. But the one thing that’s for sure is that something is rotten in Dearborn, and unless something changes quickly, the upcoming Mustang launch might very well prove a disaster.