Will Ford Bring back the online reservation system for the Bronco Raptor?

supersix

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An interesting bit of news that was posted at www.musclecarsandtrucks.com

At the moment, Ford Motor Company is no longer taking any reservations on the Bronco. But that’s not to say the strategy is going to be left out in the cold. With the 2022 Ford Bronco Raptor on the horizon, customers may be able to see a return of this process. However, we await the final verdict on the matter.

“I would say (another reservation process is) to be determined on limited edition or special edition models,” said Mark Grueber, Ford Bronco marketing manager, to MC&T. “I wouldn’t anticipate reservations for Everglades. What we’re gonna do with Raptor is still under discussion, so nothing to share at this time.”
 

Dragoon

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I don't really know if the reservation system is a good deal or not after seeing how the initial Bronco reservations went. It's probably best just to open the order banks and let dealers place all the orders with their customers instead of the original way they went about it.
 

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